Concept, Writing, Market Analysis, Creative Direction, Design, Video
Milk Creative developed omnichannel spec projects for the following brands. The focus was to develop assets utilized for their Instagram and emerge in new social media platforms.
All pieces were started and finished during the COVID-19 Quarantine. Milk Creative challenged their team with an in-house project three times a week. The team was informed of a market analysis and creative direction as well as a delivery of the asset by 9:30 am, and were expected to deliver the assets by 4:00pm the same day. They used only the resources available at home.
Market Research: Joseph A Berrios
Creative Direction: Joseph A Berrios
Videos: Tin Vu, Derrick Baker, Eric Sin
Graphic Design: Brandon Graser, Eric Sin, Derrick Baker