JDRF & Cheerios

A Digital Campaign With A Twist


Client: JDRF & Cheerios

Focus: Concept, Writing, Creative Direction, Design, Frontend Development, Backend Development, Video

Milk Creative developed a collaboration spec project for JDRF and General Mills. The goal was to show how the 2 organizations can cross collaborate their company missions with video campaigns. The focus was to showcase a Type 1 Diabetic looking for a Gluten Free option Honey Nut Cheerios being the solution. The idea was to create something that would feel good, would compel their audience to share, and to bring joy.

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Writer: Joseph A Berrios

Project Management: Joseph A Berrios

Creative Director: Joseph A Berrios

Director: Joseph A Berrios

DP : David Bracetty

Editor: Tin Vu