Client: American Heart Association
Focus: Concept, Writing, Creative Direction, Design, Frontend Development, Backend Development, Video Development
Milk Creative partners with American Heart Association to create video campaigns for their, “Go Red for Women”, campaign. The goal was to deliver storytelling commercials for each candidate. The idea would allow the identities to be the driver behind promoting the event.
13 highlight videos of the candidates for the, “Go Red for Women”, campaign. Each year the event highlights individuals who have overcome heart conditions. This allows them to be a representative of the good that American Heart Association does.
Writer: Joseph A Berrios
Project Management: Joseph A Berrios
Director: Tin Vu, Joseph A Berrios
DP: Tin Vu
Development: Tin Vu, Joseph A Berrios
Executive Producers: Tin Vu, Joseph A Berrios, Monsob Sin, Brandon Graser